Well after about 6 weeks of crazyness, vacations, family reunions, marriage and all, we're getting back into the groove and getting ready for marketing the kit. I'm working on some brochures and a good way to easily see what's in the kit and compare that with recommendations from such places as the military, and other survival experts.
I think we are going to market the kit and other accessories on our own website with a paypal checkout. This way we have more control over how the site is structured. I want to be able to provide lots of information about the products, and most of the canned sites are limited in this regard. There is also another survival website interested in carrying the kits, where we will drop ship for them.
In the long term scheme of things the Off-Road Survival Kit, the RealSurvival Kit, the FireStarter Kit are just the beginning of our efforts, these are all part of layer 1 in a 3 layer survival kit. Layer 1 is what you carry on your person or with you in or on your vehicle, ie. Car, truck, boat, airplane, snowmobile, ATV, mountain bike, dirt bike, etc. Layer 2 is an expansion of Layer 1, adding more First Aid components, some additional tools such as a folding saw, a heavy duty fixed blade knife. Layer 3 adds even more capability in added First Aid, tarp, food and water gathering, etc. Layer 1 is the lighter weight personal items that are considered essential, the RealSurvival Kit contains these items, the Off-Road Kit adds a little bit more to this with the cooking cup and water bottle.
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